Selling your property is a strategic process that requires preparation, precision, and the right guidance. Whether you’re a first-time seller or an experienced property owner, this checklist ensures you’re fully equipped for a successful transaction.
📍 Phase 1: Initial Planning & Strategy
✅ Define your goals (timeline, price expectations, post-sale plans)
✅ Consult with a licensed real estate professional for a pre-sale strategy session
✅ Review current market data and neighborhood sales trends
✅ Understand your financial position (mortgage balance, taxes, closing costs)
✅ Begin gathering essential documents (deed, survey, HOA info, warranties, etc.)
🛠️ Phase 2: Property Preparation
✅ Conduct a full walkthrough to identify necessary repairs or upgrades
✅ Hire professionals for deep cleaning, pressure washing, and landscaping
✅ Complete minor repairs (e.g., leaky faucets, loose handles, paint touch-ups)
✅ Apply fresh neutral paint to key rooms if needed
✅ Stage the property for visual appeal — or consult a professional stager
✅ Declutter and depersonalize all living spaces
✅ Enhance curb appeal: lawn maintenance, exterior touch-ups, clean entryway
📸 Phase 3: Pre-Marketing & Media
✅ Schedule high-quality professional photography
✅ Film a virtual tour or lifestyle video walkthrough (highly recommended)
✅ Prepare a feature sheet with highlights, upgrades, and selling points
✅ Ensure all lights, window coverings, and staging elements are in place for photos
✅ Prepare a digital and print marketing package
💵 Phase 4: Pricing & Listing Strategy
✅ Review a Comparative Market Analysis (CMA) with your agent
✅ Strategically price the property to maximize exposure and demand
✅ Decide on listing date, showing protocol, and offer review process
✅ Complete listing documents and required disclosures
✅ Upload listing to the MLS and relevant syndication platforms
📢 Phase 5: Marketing & Promotion
✅ Launch MLS listing with full photography and description
✅ Promote through digital marketing: email campaigns, social media, PPC ads
✅ Host open houses (virtual and/or in-person, as appropriate)
✅ Distribute listing to targeted buyer databases and agent networks
✅ Monitor traffic, showing feedback, and online engagement
📑 Phase 6: Offer Review & Negotiation
✅ Review all offers with your agent, including terms beyond price (timing, contingencies, financing)
✅ Evaluate buyer qualifications and pre-approval letters
✅ Formulate a counteroffer or accept the strongest proposal
✅ Negotiate inspection terms and credits if applicable
✅ Execute a legally binding purchase agreement
🔍 Phase 7: Due Diligence & Closing Prep
✅ Provide access for buyer inspections and appraisal
✅ Respond to any repair or credit requests
✅ Coordinate with title company and escrow to finalize closing documentation
✅ Review the closing disclosure and net sheet with your agent
✅ Prepare to vacate the property by the agreed-upon date
✅ Cancel utilities, services, and update mailing address
✍️ Phase 8: Closing Day & Final Steps
✅ Sign all final documents with your agent or closing attorney
✅ Handover all keys, garage remotes, and relevant documents to buyer
✅ Ensure funds are wired or checks received
✅ Celebrate a successful closing!
🎯 Ready to Sell with Confidence?
A streamlined, well-managed process results in faster sales, better offers, and fewer surprises. If you're ready to take the next step, let’s start with a confidential property evaluation or strategy consultation.